Adobe Experience Platform Destination SDK empowers marketers to increase their reach with additional activation platforms

As the digital advertising industry continues to expand — reaching $208 billion (about $640 per person in the US) by 2022 with a growth rate of around 15% — the need for marketers to optimize their ad expenditures and effectively reach their target demographic is bigger than ever. But when it comes to connecting with various activation platforms, marketers could run into a significant barrier. Demand-side platforms (DSPs) and customer data platforms (CDPs) are two examples of data management systems that help marketers create a single customer profile and deliver the most relevant adverts to the right people at the right time.

Marketers have had difficulty integrating with all activation platforms, even though DSPs and CDPs are essential parts of the programmatic advertising ecosystem. The good news is that Adobe Experience Platform Destination SDK is available for Adobe customers and can provide a practical answer to this problem.

With transformation in digital advertising, there is an increasing demand for advertisers to manage and interact with their target audiences across all their activation channels. To help address this need, we developed Experience Platform Destination SDK.

With the help of the CDP functionality within Adobe Experience Platform, marketers can activate target audiences for cross-channel marketing campaigns, email marketing campaigns, and a wide range of other use cases. Destination SDK now allows you to effortlessly and inexpensively integrate your CDP to any activation platform, including DSPs. As a result, you can also achieve your marketing goals and get the most out of your advertising budget.

What Destination SDK customized DSP integration can do for marketers

Marketers can communicate with any activation platform using Destination SDK. The ability of Destination SDK to stream and batch export target audience data gives advertisers more control over the audience they would like to activate.

With the release of Destination SDK, we’ve created several integrations for our clients, including links to well-known platforms like Snapchat, Xandr, and Diar. This makes it easier for marketers to interact and connect with new users on these channels.

Although these connections have already been made for individual marketers, some may find that they still need to interact with users on websites that previously have not been reachable. You may create connections with previously unreachable systems thanks to Destination SDK, which addresses this problem.

Destination SDK provides many options for authentication on the chosen platform, and you can customize formatting to meet the exact format requirements required to engage your audience. Because of this, it’s a versatile and adaptable tool that may help marketers connect with and engage with audiences across platforms.

How consulting with Adobe can help you succeed

Adobe Professional Services is available to provide clients with assistance while utilizing Destination SDK. Because of the team’s extensive knowledge of Adobe Experience Cloud, they can offer advice about how to make the most of Destination SDK to get the most out of your advertising budget and achieve your marketing goals. Destination SDK is an essential tool for marketers who want to connect with their target audience and maximize the impact of their advertising expenditure. It may help advertisers stay ahead of the competition in the rapidly increasing industry of digital advertising due to its adaptability, integrations, and audience reach.

Learn more about Adobe Experience Platform Destination SDK and what it can do for your business or reach out to Adobe Professional Services. And keep an eye out for future blog articles, where we’ll take an in-depth look at the technical aspects of integrating Destination SDK into a marketing infrastructure.

With more than nine years of experience in digital advertising and marketing, Bas Bartholomeus is well-versed in helping advertisers, media agencies, and publishers increase business value — all through realizing use cases in digital marketing and effectively deploying SaaS solutions. He's also trained over 200 professionals that have enrolled in Adobe Digital Learning Services.