Adobe named a Leader in the Everest Group “Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2023”
We’re proud to announce that Adobe has been named a Leader in the Everest Group Customer Data Platform (CDP) Products PEAK Matrix ® Assessment 2023. Adobe Real-Time CDP, powered by Adobe Experience Platform, received the highest possible scores in the categories of value delivered and vision and strategy!
About the report
Everest Group’s CPD Products PEAK Matrix report analyzes the CDP industry through two main vectors: market impact and vision capability. Market impact assesses market adoption, portfolio mix, and value delivered. Vision and capability measure a vendor’s overall strategy, technology capabilities, flexibility, ease of deployment, commercial model, and support structure. The report uses proprietary data assets, vendor provided materials, and customer interviews as source materials.
On the CDP market
Data is at the center of providing exceptional customer experiences, yet gaining access and correctly utilizing customer data can be a challenge. As Everest Group says: “The CDP landscape is evolving at a rapid pace.... With conversations around the death of third-party cookies picking up steam, organizations are increasingly moving toward zero- and first-party data assets making CDP a vital tool in an organizations data ecosystem.”
Furthermore, the importance of real time is becoming only more critical. “The rise in the need for data-led real-time personalization along with loyalty and engagement is leading to an increased importance of CDP providers who are evolving their offerings with changing customer needs,” says Everest Group.
Real-Time CDP helps customers to tackle these industry challenges head on. With Real-Time CDP, customers have a full-funnel customer data management solution that supports use cases from acquisition through loyalty. Backed by fast, flexible data connections, actionable real-time profiles, productized governance, security and privacy, and the ability to activate anywhere, Real-Time CDP customers are set up for success.
We’re thrilled that Everest Group recognizes Adobe as a Leader in this space. As they note in the report: “Through a strong technology and SI partner landscape, it has a strong and well-established global presence.” We see this as valuable validation that our strategy to provide end-to-end data management capabilities across the customer lifecycle is resonating.
Everest Group recognizes Real-Time CDP in the following areas:
- Support for the enterprise. Adobe is able to service large enterprises with wide-ranging use cases that span multiple lines of business.
- Customization and integrations. Real-Time CDP has the data sources and activation integrations that customers need, and we can offer customizations to meet customer use cases.
- Supporting the user community. Through experiences like Adobe Summit, Adobe Insider Tour, Adobe Experience League, and more, we’re developing a successful community of CDP practitioners who are building their careers with Adobe.
We’re proud that Everest Group recognizes Adobe’s strength of offering, both in the current comprehensive capabilities offered today that provide value to our customers but also the validation that we are building a strategy that will successfully take our customers into the next generation of their customer data management use cases.
Learn more by downloading the report here.