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The 2025 holiday shopping data highlights top-line spend, the days that drove the highest sales, and the continued rise of mobile as the dominant shopping channel. Buy now, pay later saw increased spend throughout the season, while AI-driven traffic to retail sites accelerated rapidly. See below for more detailed insights that shaped this holiday season.
The 2025 holiday season is the first quarter trillion-dollar holiday season. A record $257.8B was spent online this holiday season (Nov 1–Dec 31st) up 6.8% year-on-year.
Mobile devices have cemented their dominance, as 2025 is the first full year mobile makes up more than 50% of online spend. Mobile revenue share hit a record 56.4% this holiday season.
Buy now, pay later continues to be an important payment option for consumers this holiday season. $20.0B was spent through the payment method this holiday (Nov 1–Dec 31, 2025), 9.8% growth over 2024.
AI is changing how consumers shop for holiday gifts. This holiday season, traffic from AI sources (LLMs) to retail sites rose 693.4% from the 2024 holidays.
Toys, video games and consoles, and electronics are all key drivers of holiday spending. Below are the products and categories Adobe saw fly off the shelves this holiday season.
