Rejuvenate your Adobe Campaign strategy with these Adobe Summit sessions
As market dynamics and consumer behaviors evolve, the mission of the cross-channel marketer is changing as well. They are being asked to do things they weren’t thinking about just a few years ago and must move faster than ever from concept to delivery of experiences.
To keep up, marketers need a strategy and technology to provide consistent and meaningful engagement across channels that brands rely on. Customers need to be able to engage with a brand whenever and however they want — through newsletters, promotions, nurture programs, loyalty, retention, re-engagement, and more.
Adobe Summit provides marketers with the perfect opportunity to not only keep up but stay ahead of the competition by learning from peers and product experts.
This year, Adobe Campaign is featured on the Personalized Omnichannel Engagement track, and we have superior content for campaign managers, email, cross-channel, and customer engagement marketers. Across eight sessions, there are technical tips and tricks dedicated to accelerating your value with Adobe Campaign, thought leadership from current customers, information on how to organize a future-proof customer engagement team, and a super session highlighting the future of Adobe solutions for journey optimization and a hands-on lab for practitioners.
Thankfully, Adobe Summit is back and in person again. Summit is an opportunity to learn from and be inspired by your peers. For those unable to attend the world-class event in Vegas, join us virtually from anywhere for free.
Highlights for Adobe Campaign include:
SS3: Customer Journey: How Adobe Is Transforming Omnichannel Customer Engagement. In this session, learn about Adobe's strategy for tackling today's — and tomorrow's — greatest customer engagement challenges. And see the newest customer journey innovations designed to help brands create personalized experiences at scale.
S801: A Prescription for a Healthy Adobe Campaign Instance. Campaign practitioners, admins, and cross-channel marketers should attend this session to learn about best practices related to keeping their Campaign instance happy, healthy, reliable, and scalable.
S802: Reimagined Adobe Campaign User Experience: The Perfect Hand. Anyone interested in the future of Campaign should attend this session to see Gael and Eric demonstrate the new user experience for Adobe Campaign.
S803: Eight Essentials for a Customer Journey Management Practice. A must-attend session led by two of the best marketing minds at Adobe, who will discuss the eight essentials for setting up and operating a world-class customer journey management practice.
S804: Keeping Up with your Customer’s Journey. Adam Wilson — an avid Campaign user — will discuss shifting from one-off campaigns to a combination of batch and real-time cross-channel strategies.
S805: Data-Driven Campaigns for New Markets with Adobe Campaign. Greg Webb from GM will discuss how GM has built a data-driven marketing solution on Adobe Campaign for four new markets.
S806: Orchestrating Customer Engagement with Adobe Campaign. Sharon Tan, head of customer franchise at United Overseas Bank (Singapore), will get into detail about how they use data to shape an omnichannel strategy.
S807: Scaling Automation with Adobe Campaign Through Co-Innovation. Kian Conley, SVP of consumer strategy at Hilton Grand Vacations (HGV), will discuss how HGV uses Campaign for acquisition and retention and how they rely on Adobe Campaign Managed Cloud Service and Bounteous for innovation.
S808: Amplifying Real-Time Journeys & Outbound Marketing Campaigns. Brett Willis of Accenture joins Adobe PMM Bruce Swann to break down brand-initiated moments and customer-initiated moments in the customer journey — and where Adobe Journey Optimizer and Adobe Campaign play a role.
L732: Data-driven Strategies with Adobe Campaign v8. Attendees will get hands-on experience with Adobe Campaign to leverage big data to personalize campaigns and maximize results.
We hope you’ll join us.
Bruce Swann has more than 20 years of experience working with digital marketing disciplines like web analytics, social media, mobile marketing, and email marketing — as well as marketing and CRM technologies, including marketing automation, predictive analytics, and marketing resource management. At Adobe, Bruce is a principal product marketing manager for Adobe Campaign, focused on marketing and product strategy for customer journey and cross-channel campaign management.