Trust and engagement through e-signatures
Security is a top priority for Benefytt, and Adobe Sign’s security and authentication capabilities help the company protect the privacy of its customers.
“Security and technology are the core focus for the whole company. We handle a lot of personal data and private health records – and our customers rely on us to help protect that data,” says Conley. “The only way we can continue to earn their trust is to show we do everything we can to safeguard their data. Adobe Sign helps us achieve that.”
With that level of trust and security, Conley feels comfortable persuading other areas of the business to adopt Adobe Sign. That includes HR, which is responsible for growing the workforce as Benefytt moves from an outsourced sales model to direct sales, driven by an internal team.
“HR always understood the value of Adobe Sign but hadn’t taken full advantage of the application,” says Conley. “Now, Benefytt is looking at hiring 300 to 400 employees this year to ramp up for the Medicare open enrollment period. Adobe Sign has suddenly become critical for HR.”
The HR department now uses e-signatures for onboarding, offboarding, and everything in between. It’s an enormous help as the company hires hundreds of new employees – many of whom won’t have the chance to meet with HR in person before they start, given the impact of the COVID-19 crisis. In addition Adobe Sign helps HR make sure its processes are compliant by keeping an audit trail of documents and signatures.
Conley is also working with the head of compliance on using Adobe Sign to manage contracts. “We constantly handle non-disclosure agreements (NDAs) and other documents,” he says. “By moving those documents through Adobe Sign, we’ll make it a lot easier to manage interactions. It’s a big win for this group.”
What’s more, the COVID-19 pandemic convinced Benefytt’s board of directors to adopt Adobe Sign as they started meeting remotely. The pandemic has made it clear how important it is to share meeting minutes, financial reports, and presentations digitally. Using Adobe Sign, board members can acknowledge receipt of these documents electronically, which helps company leaders track activities and ensure compliance with corporate governance rules.