Making people happy through movement: that is the goal of JapanTaxi Co., Ltd., a subsidiary of Nihon Kotsu Co., Ltd., the largest taxi and hired car company in Japan. Based around the theme of “IT x Transportation, Mobility Innovation”, JapanTaxi brings the power of technology, both hardware and software, into the taxi industry to develop the world’s best ride. In recent years, the company has received significant attention for its smartphone app, Zenkoku Takushii, which translates to Nationwide Taxi.
Zenkoku Takushii is an app that allows users to call a taxi just by setting the pickup location on a map. There are other similar services available in Japan, but this is the only app that works with taxi companies in all 47 prefectures across Japan.
In addition to its work developing and promoting adoption of the app, JapanTaxi works with advertisers to turn taxis into a new advertising medium. For example, JapanTaxi may create a special visual design to advertise a project on the outside of the taxi. The advertising industry has recognized JapanTaxi’s efforts to turn the entire taxi into an advertising medium. For one sponsor, a beverage manufacturer, JapanTaxi placed curtains and wind chimes in the taxi to support the advertisement. JapanTaxi also leads the industry with next-generation technology initiatives, such as installing 10-inch digital signage in all 4,100 vehicles in the Nihon Kotsu fleet.