Together with their solution partner, iWeb, JCB focused on streamlining their customer’s journey with Adobe Commerce. The partner introduced a range of features designed to make finding and buying spare parts easier: a parts finder allows the user to search JCB’s epic parts catalogue by serial number, part number, or model, regardless of product age. A ‘this part fits’ functionality was created, a bespoke integration that connects JCB’s catalogue to Adobe Commerce, so customers can enter a part number to see if it fits their machine.
Part diagrams and image zoom reassures customers they’re choosing right part for their particular forklift or tractor, while an IP lookup customizes the information, producing location-specific pricing and languages. Next, they used a selection of third-party extensions: Worldpay and Barclaycard Payment integrations created an easy, safe, and secure online payment system, while Fooman allowed JCB to automatically attach copies of orders, invoices, shipments, and credit memos as PDFs to customers’ emails.