If you've had a tattoo in Europe in the last twelve years, it's likely your artist was supplied by Killer Ink. The Liverpool-based company grew from a startup to Europe’s leading supplier of tattoo equipment and supplies by delivering top-quality products—exactly as ordered, exactly when promised.
But seamless ordering and reliable delivery can be challenging in a market that—unification notwithstanding—spans 15 countries, speaks 12 languages and pays in 7 currencies. In partnership with digital commerce solution partner IGOO, Killer Ink built online stores under 14 domain names, offering 7,000 products to tattoo artists across Europe, all powered by a single instance of the free, downloadable open-source version of Magento 1.
Since Killer Ink’s worldwide growth objectives included establishing warehouses in multiple countries, the company needed a commerce platform that could support international commerce operations at the required scale. It chose Adobe Commerce, powered by Magento, for a seamless, secure transition.
Anxious to preserve the intellectual property and customer goodwill they had built up over a decade of business, Killer Ink resolved to upgrade their technology without rocking the boat for their customers. “Big UI changes can cost a company customers,” explains Managing Director Layth Safar. “The new site had to be just as good in every way, so we migrated passwords, pricing, links, and layout to keep everything familiar. We aimed for a transition that customers wouldn’t even notice.”