How we help with digital commerce

Build multi-channel commerce experiences on a single platform with Adobe

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What we offer

Flexible, scalable, and AI-powered commerce


Multi-channel commerce

B2B and B2C commerce with a single back end


Personalized commerce

Real-time, data-driven, personalized experiences


Scale and extensibility

Cloud-based to improve total cost of ownership



What we offer

AI-powered commerce that’s flexible for the future and scales to any size

The way businesses and consumers shop has radically changed, and it’s going to continue to change going forward. This means that delivering personalized shopping and purchasing experiences with a flexible, scalable, and intelligent commerce solution is essential for growing your business.

This is where Adobe comes in. Here’s how.

Explore our commerce product

Multi-channel Commerce

B2B and B2C commerce experiences with a single back end

Your business may be complex, but your digital commerce solution shouldn’t be. We help you create shopping and purchase experiences as agile as your B2B, D2C (direct-to-consumer), and hybrid (B2B and B2C) businesses.

Managing multiple global stores and brands is no problem. You can manage them all from one platform and deliver frictionless customer experiences across digital touchpoints, including web, mobile, and marketplace.

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Personalized commerce

Real-time data collection and sharing for personalized commerce

Commerce data is some of the best first-party data and can be one of the strongest predictors of future behavior. However, merging it with data from other systems takes time and often leaves you with an incomplete picture of your customer, making personalization at scale impossible.

With our out of the box connection to Adobe Real-Time CDP you can seamlessly share data between commerce, marketing, advertising, and analytics, letting you surface insight in near real time and giving you a 360-degree view of your customer — without all the data stitching. The result is more personalized commerce experiences, from dynamic promotions and cart price rules to journey orchestration and multi-variant testing across the entire customer journey.

Learn more about intelligent commerce

Scale and extensibility

Cloud-based functionality that improves total cost of ownership

Deploy, scale, and securely grow your commerce business with built-in, cloud-based functionality. Our commerce platform seamlessly integrates with your enterprise resource planning (ERP), content management system (CMS), customer relationship management (CRM), order management systems (OMS), and product information management systems (PIM).

And our headless architecture lets you deploy new front-end customer experiences across every channel and device, and lets you rapidly update storefronts and forward-facing content layers without interrupting back-end processes.

Learn more about scale and extensibility


Helly Hansen's logo

“We now have 55 different sites with seven different language options, payment methods, and shipping rules.”

Theodor Tollefsen
Consumer Business Director, Helly Hansen

View Helly Hansen’s story

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