With stiff competition and tight margins, you need the ability to identify your most profitable customers and build meaningful experiences for them. When you use business intelligence tools and data analytics, you gain valuable insights into their behaviors that can help you deliver on the promise of personalization.
Adobe intelligent commerce harnesses the power of your database along with your other systems. This means you can see product response metrics, shoppers’ channel usage, and other insights that accelerate smart, data-driven decisions.
To help you find the best avenues to deliver relevancy and personalization, you can measure and analyze key attributes across the customer lifecycle, including:
- Browsing habits
- Purchasing history
- Average order value
- Social media engagement
Using your data to enhance segmentation, fine-tune marketing, and identify your most profitable customers also lets you maximize your impact — by targeting the right customers with the right products at the right time.