Our analytics and data management products help you break down both data and organizational silos. By stitching together data from across the customer journey into a single view, we give you insights into customer behavior based on every single interaction, even those that just happened. That data is also available for training AI/ML models optimized for attribution, contribution analysis, personalization, and testing.

And all this data and analysis is easily shared with any team or system that needs it, democratizing access to data across your entire organization. 

Adobe Real-Time CDP makes scaling personalization easy by bringing all your disconnected data to life. With real-time, actionable profiles made from cross-channel data, you can move quickly from insights to action. You can also market confidently, knowing patented data governance and privacy tools are working to protect policies as well as customer preferences, while giving teams the information they need. 

With Real-Time CDP, your organization can build lasting bonds with customers through respectful, real-time experiences tailored just to them — any time, any place, and on any channel.

We help both marketers and IT teams simplify the complexity of their data management and activation, especially when it comes to crucial issues like privacy and governance.

Our data products let you combine authenticated and anonymous data without sacrificing privacy. And enterprise permissions make it easy to ensure proper use of sensitive data across even the most matrixed organizations.