Fulfilment made easy
Fulfilment is now simpler than ever. If stores can’t fulfil an order directly, Paul Smith can fulfill using stock inventory that flows through Magento Commerce. Then, customers can pick-up in-store or have the product shipped directly to their home. They can even buy their monogrammed purse from a sales assistant and pick it up later, or have it delivered.
This omnichannel process can be extended to any global store in the Paul Smith network, and setup is easy too. It’s all done on the Magento Admin Panel with zero help from the web development team. All orders are pushed to PRIMA ERP using API and are processed by the dispatch team at a central warehouse. By integrating with multiple couriers, Paul Smith offers the choice of Free/Express/Scheduled and Click-and-Collect delivery options.
The upgrade to Magento Commerce achieved each of Paul Smith’s unique goals, allowing the brand to respond faster to changes, deliver a better customer experience in-store and online, and support their global expansion. Performance significantly improved with faster global page-load times, thanks in part to the platform’s built-in Varnish page-caching. With the launch of shoppable Instagram, Paul Smith also saw a 5 percent improvement in mobile conversion.
The new Paul Smith site supports six countries, two languages, and multiple currencies. Key to the site’s efficiency is the default site structure which reduces the volume of content, while allowing each country to manage content locally — a truly global operation. Using Adyen payments worldwide, Paul Smith can offer more options, managing both online and in-store purchases seamlessly.
In the six months after their upgrade, Paul Smith has seen revenue increase by 15.5 percent. Their focus on the mobile customer experience paid off with an increase of 8.6 percent in mobile users, and an increase of five percent in mobile conversions. For Paul Smith, simplicity really was the answer. And with Magento Commerce, they’re ready for whatever their customers demand next.