Art meets data.

QUICK Corp. uses Adobe Creative Cloud for teams and Adobe Stock to create and deliver real-time financial news and related content for securities and capital markets and business-to-consumer audiences.

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Tokyo, Japan
www.quick.co.jp

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License management work reduction

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Objectives

Simplifying license management

Improving work environments for content creators

Increasing the quality of content

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Results

Stock imagery improves visual quality

Expanded design range with more creative options

License management work reduced by two thirds

Empowered creators with direct access to software 

Timely global investment information

QUICK Corp. gathers large amounts of data and news from around the world, including stocks and bonds, foreign exchange, commodities and derivatives, and corporate information. It then packages that information with its own analysis and evaluations, and provides it to financial and capital markets.

 

The company also plays an important role in providing data to the mass media and others, and calculating the daily Nikkei Stock Average. It also provides content for digital signage at the offices of securities companies. In addition, QUICK recently began implementing a range of business-to-consumer (B2C) initiatives, including operation of IRroid, a website that uses manga characters to announce stock and other financial information for listed companies.

 

According to Mr. Kiyoshi Uchiyama, General Manager of General Affairs Department of the HR and General Affairs at QUICK Corp., “In the past, the majority of our customers were traders of securities companies and institutional investors. Going forward, we plan to make information available to a wider audience, including individual investors. Our IRroid initiative is part of that plan.”

 

These initiatives clearly differentiate QUICK from other global finance information vendors and represent a major characteristic of QUICK.


“In the past, the majority of our customers were traders of securities companies and institutional investors. Going forward, we plan to make information available to a wider audience, including individual investors.”

 
Mr. Kiyoshi Uchiyama

General Manager, General Affairs Department, HR & General Affairs, QUICK Corp.


In-house environment increases the speed of creator output

In 1974, soon after the company was established, QUICK launched Japan’s first website providing real-time securities information. It adopted its first Adobe products in 1998.

 

QUICK is now a proficient user of Adobe Creative Cloud for teams desktop apps, such as Adobe Illustrator, Adobe Photoshop, and Adobe Animate, which it uses to produce various in-house content supporting its B2C initiatives.

 

“Freshness of information is vital,” says Mr. Taku Yamamoto, Deputy General Manager of Office of Legal and Risk Management and Member of the General Affairs Department of the HR and General Affairs Division at QUICK Corp. “The main reason we produce our content in-house is that we can do it more quickly than if we outsource. We currently ask a number of our partner companies to produce some parts, but as a rule we always do the final editing and other work in-house.”

Reducing management workload

QUICK migrated to Adobe Creative Cloud for teams to improve the ease of license management. “We use Windows as our standard operating system here, but many of our design staff use Macs,” says Mr. Yamamoto. “In the past, that required us to manage licensing for Adobe products separately by OS. Another reason for our move to Adobe Creative Cloud was that it does not require any license transfers if any of our computers break down. With Adobe Creative Cloud for teams, the amount of work we do to manage licensing has been reduced by about two thirds.”


“With Adobe Creative Cloud for teams, the amount of work we do to manage licensing has been reduced by about two thirds.”

 
Mr. Taku Yamamoto

Deputy General Manager of Office of Legal and Risk Management and Member of the General Affairs Department of the HR and General Affairs Division, QUICK Corp.


Giving creators access to the tools they need when they need them

The reason QUICK chose the All Apps plan, where it can use the many different Creative Cloud desktop apps, mobile apps, and services, is that it wanted to put the convenience of its creators first. “Our creators are always asking us to upgrade their software and to get new tools,” says Mr. Yamamoto. “Unfortunately, it is not always easy to meet these demands. Migrating to the complete plan has finally enabled us to put this dilemma behind us. We want to make life easy for our creators.”

 

Mr. Naoki Iizuka, Planner of Content Services of Sales and Consulting, which brings together the various divisions that produce content for digital signage, appreciates that all employees have access to multiple apps. “You cannot produce content with a single app,” says Mr. Iizuka. “For example, digital signage content is usually designed in Illustrator and is then imported into Animate. Most of our staff have downloaded and used three or more desktop apps from the Creative Cloud for teams complete plan, so there are cost benefits as well.”


“One great perk was the ability for users to freely use all the fonts available in Adobe Typekit when producing logos, without being concerned with copyright.”

 
Mr. Naoki Iizuka

Planner of Content Services of Sales and Consulting, QUICK Corp.


Enabling easy use of high-quality photos

Mr. Iizuka also sees the benefit of giving users access to Adobe Typekit, the Creative Cloud font library that enables them to use approximately 1,600 fonts, primarily from European languages. “One great perk was the ability for users to freely use all the fonts available in Adobe Typekit when producing logos, without being concerned with copyright,” he says. “In fact, we are already using these fonts in digital signage we provide to our customers.”

 

Mr. Iizuka also appreciates Adobe Stock, which gives QUICK users access to millions of high-quality stock photos. “The Adobe Stock watermark displayed on images temporarily used in the initial stage is automatically removed when users acquire licenses to the images,” he says. “This has made our design staff very happy because there is no need to re-import data when decisions to use the images are made. Images that are not used, or that the creators are still evaluating, can also be stored in individual libraries. This has also been popular, because they can now quickly and easily access the photos they’ve previously found.”

 

The stock photo service previously used by QUICK allowed only license administrators to download images. One extremely attractive aspect of Adobe Stock is the ability for anyone in the company to easily download high-resolution images. “Just a few years ago, it was enough for digital signage to accurately display information only,” says Mr. Yamamoto. “Today, digital signage also has to improve the brand image of the financial institution concerned. For that purpose alone, Adobe Stock fulfills its role by providing high-quality, easy-to-use images.”

About QUICK Corp.

As a financial information provider in the Nikkei Inc. Group, QUICK Corp. distributes real-time global securities and financial information as well as political news and economic information. QUICK Corp. provides comprehensive solutions to the securities and financial markets with supporting services for asset management, order routing and execution, and construction and maintenance of information networks.

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