Inspired by a third-date screening of Willy Wonka & the Chocolate Factory, Rosie O’Neill and her fiancé Josh Resnick co-founded Sugarfina in August 2012. An entrepreneur with a serious sweet-tooth, O’Neill imagined her luxury confectionary brand as a “candy boutique for grown-ups,” and by 2016, the company was making nearly $25 million in revenue. By 2017, Los Angeles-based Sugarfina boasted 24 stores across the United States and Canada, all stocking their best-selling Champagne Bears®, But First, Rosé Roses, and Tequila Grapefruit Sours.
“Sugarfina has been growing really fast, more than triple every year,” O’Neill told Forbes, “But growth is both a blessing and a curse. Growth is hard. Things break and go wrong all the time.”
Sugarfina’s staggering growth also saw them quickly outgrow their website, originally built on Magento Open Source, and unable to effectively sell food online. The free commerce solution is perfect for small businesses, but by 2017 Sugarfina was ready to take their e-commerce business to the next level, raising $35 million in financing. Eager to offer a superior online shopping experience, Sugarfina sought to improve their page load times, offer innovative new features, and undergo global expansion.