Partnering for success
To help ensure the success of the digital transformation project, Synopsys enlisted the help of Hero Digital as its implementation partner. “Adobe is a powerful and deep platform, but getting the most out of a new technology takes experience,” says Tony Rems, CTO at Hero Digital. “It helps to have someone get you up to speed while you’re still learning. Through our collaboration, Synopsys could meet its tight timeline and achieve a quick implementation win to energize the project.”
Working with Hero Digital and Adobe, Synopsys built its first microsite in just four months. Starting with a microsite allowed Synopsys to concentrate on a small, manageable project to test components, templates, and workflows.
DeMaria was also impressed by how Adobe worked with Synopsys to address security. “There was no room for security flaws, no matter how minor, because we’re in the security business,” says DeMaria. “Adobe was incredibly responsive and addressed security considerations immediately, which demonstrated the partnership that had been built. With the expertise of Hero Digital and Adobe, we knew we had a winning team.”
40x faster content creation
With the templates and components in place, Synopsys rolled out the first phase of the website in four months. Using Adobe Experience Manager, the whole content creation process was totally transformed and is faster for everyone involved. Previously, Synopsys had terabytes of assets spread across siloed systems. If a team wanted a change made to the website, it would work with the marketing communications and creative team to create the core content and then email any necessary assets to the web team of approximately four people, who would upload them into SharePoint. Even making minor changes could take hours.
Adobe Experience Manager Assets eliminates the barriers to managing and deploying assets and enables a self-serve model, where the content creators can develop and manage assets themselves in real time. Today, the company has thousands of assets. Distributed teams can create and store new approved assets in a centralized location, so there’s never any question whether they’re using the correct tagline or most recent logo. Using built-in integrations, teams can create assets in Adobe Creative Cloud and upload them directly into Experience Manager Assets.
Creating or updating web content in Adobe Experience Manager Sites is as simple as dragging components from Experience Manager Assets into a template. Teams can train anyone to create content without relying on developers or a centralized web team. With more people involved in creating web content, Synopsys can produce more content faster.
“Implementing Adobe Experience Manager has revolutionized our process and productivity has increased 40-fold,” says DeMaria. “On the old platform, restructuring content would have taken a team two weeks. With Experience Manager, just two people can do the work in two hours. While our goal wasn’t cost savings, we have eliminated huge amounts of unnecessary meetings and emails, which has allowed our teams to focus on their core competency of creating great content.”