Reaching the community with healthcare across channels
TJU not only serves students, but also the larger community through Jefferson Health system. Using Adobe Creative Cloud together with Adobe Experience Cloud, TJU staff delivers fantastic digital experiences through its TJU and Jefferson Health portals.
Four years ago, TJU decided to transform its digital presence to create a consistent experience for students, patients, and members of the community across all channels. Whether people are looking at information on the website, through a mobile app, or at one of the Jefferson Health kiosks, they should find the same information and get the same great experience.
Using Adobe Experience Manager Sites, with little training, hundreds of content authors can quickly create everything from simple news items to interactive pages. Experience Manager integrates with other back-end platforms, allowing website visitors to donate, see physician ratings, and check appointment availability online.
Adobe Experience Manager Forms also allows content authors to easily create a way for people to communicate with TJU. People can use forms to sign up for seminars or ask for more information about TJU academic programs. These forms can be connected directly with back-end programs, such as Spectrum CRM, to ingest and organize incoming data so that recruiters can contact interested students or staff can access program leads or view surveys about an event.
All templates, assets, content, and even information such as seminar data are stored centrally in Adobe Experience Manager Assets for use across channels.
“We’re using Adobe Experience Manager Assets as a single source of truth for all data used across our digital channels,” says Robert Neff, Vice President, Digital Solution Development at TJU and Jefferson Health. “This provides a much better experience for our content managers because they only need to change content in one location. If they update details for a student event or add a new session of cancer support groups, that update is automatically propagated and updated across websites, mobile apps, kiosks, even our custom smart assistant voice channel.”