How TiVo is increasing speed to market
Marketing agility is essential as TiVo stakes its claim in pay TV. Ted Malone, VP of Consumer Products and Services at TiVo, explains the technology-first approach at the center of this customer-centric business transformation:
“We use Adobe Experience Manager for web content management — it’s the best tool available for the types of digital experiences we want to create,” says Malone. “As we started to look at options for retooling our e-commerce platform, what really stood out about Adobe was the fact that Adobe Commerce and Experience Manager were so closely tied together.”
Integrating Experience Manager a few years ago was a major milestone for TiVo, enabling the marketing team to deploy new and differentiated campaigns; build a seamless customer journey across its commerce platform; run A/B tests; and open the door to delivering more personalized content.
TiVo’s aim is now to take that agility to new levels with Adobe Commerce, which will help the company rapidly expand how it markets its product and service offerings.
“For us, it’s all about speed and customization today. We want to be able to offer the best customized bundles with various pricing options depending on each individual customer’s need. By using Adobe Experience Manager and Adobe Commerce, we’re now able to launch a new, targeted pricing campaign in a day — a process that would have taken us two to four weeks on our legacy system,” says Malone.