Booking a dream vacation
The online travel industry is booming as more people choose online sites to book vacations. Travelers can compare millions of possibilities to find their dream vacations. But with potential vacationers having so many options for hotels, airfare, tours, and other trip details, online travel companies need to do everything they can to get the perfect offer in front of customers as quickly as possible.
Travelocity has a long history of helping travelers find the information and inspiration they need to wander wisely. Now a subsidiary of the Expedia® group, Travelocity has been helping travelers book memorable vacations at a price they can afford since 1996.
“We want to be travelers’ champions and help them find the deals and information to make their trip work within their budget,” says Keith Nowak, Director of Communications at Travelocity. “But with millions of hotel deals and tens of thousands of unique flight offers every day, getting the right information to the right audience is no easy task.”
Travelocity knows that simply emailing the same generic deals to every customer is ineffective. Instead, email marketing has to be smart and tailored to present people deals that speak to them. The company had worked with many email service providers, but it couldn’t find a solution that combined scalability and personalization power to give customers a unique experience.
After exploring its options, Travelocity found the solution it was looking for in Adobe Campaign , part of Adobe Marketing Cloud. “Adobe Campaign uses automation and powerful workflows to help us sort through over 2 terabytes of information and create relevant email experiences for each customer,” says Tony Arbelaez, Senior Technology Manager, Email/CRM at Travelocity. “By improving the quality of our email campaigns, we’re encouraging customers to stay connected and book their next vacation through Travelocity.”