With Adobe Commerce, B2B commerce is a breeze
In partnership with strategic partner Perficient Digital, and with the UX expertise of the design and strategy firm Gravity Department, Gemaire launched the first Watsco e-commerce site in 2014. “Integrating e-commerce into a large, complex operating business with more than 90 locations, 25,000 customers and a team of over 1,000 employees, across 10 states, was a daunting task,” says Andre Zdanow, Vice President of eCommerce at Gemaire.
The open nature of Commerce Cloud allowed Gemaire to integrate existing systems and organizational processes in a way that wouldn’t be possible on other platforms. “Thanks to our ability to innovate on top of the Adobe Commerce architecture, Gemaire was able to grow its online business by 66% in 2017,” Zdanow says.
Watsco’s distribution company, Carrier Enterprise, embodies the entrepreneurial spirit that is at the heart of the business. Its team is always ready to embrace new B2B sales channels to further grow the business. “A holistic, cross-functional transformation is occurring across Carrier Enterprise as we strike a balance between a digital and non-digital customer experience,” says Ed Gaffney, President of E-commerce at Carrier Enterprise.
“At Carrier Enterprise we have embraced the agility offered by Adobe Commerce as we weave technology into every touchpoint, and respond to customer feedback through quick iterations, while rapidly improving the overall experience. Adobe Commerce, at the core of our B2B transformation, has increased sales and further strengthened our relationship with our customers.”
In 2017, another of Watsco’s companies, Baker Distributing, enjoyed a 100% increase in customer adoption of their e-commerce offering. Their customers leveraged the solution to improve their procurement process.
“At Baker Distributing we recognize that we are a key component to the success of the businesses we serve,” says Terry Taber, Director of E-commerce at Baker. “Our investment in technology solutions leveraging Adobe Commerce allows us to offer our customers flexibility and greater control over their procurement processes. Not only does customer adoption of our e-commerce tools make their businesses more efficient, but Baker gains efficiencies that in turn allow us to provide more value and better service.”