Get more out of your ad investments by connecting paid media with on-site actions.
You can create and manage audience segments based on any behaviour and share that audience segment seamlessly within Adobe Experience Cloud for activation in other Adobe Experience Cloud products.
Action is the end game for all your data gathering and insight finding. If you can’t take action, then those valuable insights are wasted. Some of the most valuable insights for you to act on are audience segments that you’ve created, refined and developed real understanding of. As you create and analyse these audience segments, you want to bring this understanding to bear through testing, targeting and campaign optimisation.
With Adobe Analytics, you can take this action by using shared audiences. This feature lets take the segments you’ve created in Analytics and that are based on any number of behaviours and share them with your products in Adobe Experience Cloud.
Segmentation is our bread and butter. Easily build segments either as a part of a plan or on the fly with our Segment Builder. Then analyse them immediately in Analysis Workspace.
Easily share any segment you've built across Adobe Experience Cloud for activities and targeting in Adobe Target, Advertising Cloud and Campaign.
Learn how Analytics and Target work together
Edit or delete published audience segments. If a segment you’re editing is in use, you’ll receive a warning message.
Learn how to share existing segments from Audience Manager into Analytics in real time.
Visit this help page to see how you can use Analytics Segment Builder to create historical audiences.
Visit our help page to learn the steps you need to take to identify and reach people across several devices.
Check out the Adobe Experience Cloud Help section on sharing segments for details on features, workflows, FAQs and more.
Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving your company’s KPIs.
Our productised integration between Adobe Analytics and Adobe Audience Manager (DMP) allows you to incorporate audience data such as demographic information, psychographic information, CRM data and ad impression data into any Analytics workflow.
We make it easy to import search engine impressions, clicks, cost, position and quality scores from Google AdWords, Yahoo, Bing and other search engines. Tie these traffic and spend metrics to site-side engagement and real-time conversions in Adobe Analytics.