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Adobe Workfront Features
Review and approval
Accelerate reviews and approvals across marketing management and creative work. Adobe Workfront Workflow and Frame.io, unified on the Adobe Cloud Storage layer, help close the gaps between planning, execution and creative work-in progress — with AI helping to speed up cycles.
Review and approve in one connected experience.
Deliver high-quality content on time, on brand and at scale with AI powered human in the loop review and approval.
- Two products, one experience. Enterprise-grade approval workflows from Workfront are combined with frame-accurate creative review from Frame.io and connected in supported Unified Review & Approval set-up.
- AI-generated approval workflows. AI can create multistage approval workflows automatically, helping reduce set-up time.
- AI-assisted review. Brand checks run in the background, flagging potential issues for human reviewers to consider.
- A wide range of file types and workflows. Advanced proofing supports diverse file types with an extensive set of mark-up tools, sequential and parallel review stages and dependencies between them.
Work from shared storage across Adobe apps.
Unify Adobe Workfront, Frame.io for Business and Creative Cloud for enterprise on a single storage layer — helping reduce the tedious task of uploading and downloading assets between disconnected systems.
- One storage layer, three products. Workfront, Frame.io and Creative Cloud (including Adobe Express and Adobe Firefly) all operate on shared storage.
- Connected creative work-in-progress. Creatives work in Adobe apps, marketers coordinate in Workfront, reviewers give feedback in Frame.io — all on the same underlying content.
- Mounted drive access. Storage feels local to the creative team while remaining connected to enterprise workflows.
Accelerate reviews with AI-assisted brand checks.
Streamline brand checks and shorten feedback loops with the Content Reviewer — an out-of-the-box AI Collaborator that can flag assets that may be out of sync with the brand standards you define, so creatives can spend more of their time on strategic feedback.
- Streamlined review process. Content Reviewer flags assets that may not meet the brand standards you define during the review process, keeping reviews from becoming a bottleneck as content volume grows.
- Higher-value human review. Creatives and marketers can spend more time strategically reviewing assets, with brand checks supporting the review process.
- Faster feedback loops. Issues can be flagged early — helping reduce revision cycles.
Extend review across Adobe GenStudio.
Let marketers and creatives collaborate more effectively and help support brand consistency and process integrity where content is created.
- Frame.io for Business. Automatically sync projects, users, folders, assets and status between Frame.io and Workfront, allowing teams to work in their preferred tools.
- Adobe GenStudio for Performance Marketing. Unlock enhanced Workfront review and approval capabilities — such as approval templates, multistage workflows, annotations and commenting — inside of GenStudio for Performance Marketing.
- Adobe Express. Scale content creation while helping maintain brand standards by leveraging advanced Workfront proofing workflows directly from remixed Adobe Express templates.
Learn more about Workfront integrations.
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Learn how to use online proofing software to review and approve.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
Learn more | Learn more Experience League review and approve work.
Questions? We have answers.
How does Adobe Workfront support review and proofing?
Adobe Workfront Workflow combines robust review and proofing with full work management, so feedback, tasks, resources and reporting can live in one connected system instead of separate tools. This can help teams manage end-to-end workflows (from request to approval to delivery) while maintaining clear ownership, audit trails and visibility across projects.
What types of files can be reviewed and approved in Workfront?
Workfront supports review and approval of a wide range of content types, including common document, image, video, web and rich media formats. This lets teams centralise feedback on content ranging from campaign assets and PDFs to dynamic web content in a single, consistent experience.
Can Workfront support regulated or compliance-heavy approval workflows?
Yes, Workfront can be configured to support multistep, role-based approvals with clear audit trails, time-stamped comments and version history that can support your regulatory and compliance processes. Admins can tailor workflows and permissions so the right stakeholders review, approve and document decisions at the stages you define. Workfront doesn’t by itself ensure regulatory compliance and customers remain responsible for their own compliance requirements.
How does Workfront help reduce review cycle time?
Workfront streamlines review cycles by bringing all feedback, versions and approvals into one place, helping reduce scattered emails and manual tracking. Automated routing, reminders and consolidated comments can help stakeholders respond faster and resolve changes more quickly, so work can move from draft to final with fewer delays.
Does Adobe Workfront Workflow track version history for reviewed and approved assets?
Yes. Workfront Proof keeps previous proof versions available, helping teams follow revisions through review cycles. Where Unified Review & Approval is enabled, the Frame.io viewer also provides version history and comparison.
How does Workfront’s integration with Frame.io improve video review specifically?
Frame.io lets reviewers leave time-stamped comments and mark-ups on video, tying feedback to the relevant moment in the clip. In supported Unified Review & Approval set-up, teams review in the Frame.io viewer while Workfront coordinates the workflow and tracks approval status.
Does Workfront support end-to-end creative workflow management beyond approvals?
Yes. Workfront can coordinate work from request intake and project planning through task assignment, progress tracking and asset review. Configurable request queues and project workflows help teams manage creative work beyond the approval step.
title
Review and approve faster with Adobe Workfront.
CardDescription
Consolidate workflows, storage and viewpoints in one platform to help streamline brand reviews.
cardDate
2024-08-22
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/workfront