ADOBE GENERATIVE AI

Use Firefly generative AI in your content workflows to drive results.

A comprehensive AI platform for content creation, Firefly is safe for commercial use, scalable across teams and customisable to your brand.

• Ideate and work more quickly to create images, vectors and more using generative AI capabilities integrated into your everyday tools.
• Automate, personalise and localise variations at scale with Adobe Firefly Services, including APIs for Firefly and Adobe Creative Cloud.
• Generate on-brand imagery by training a customised Firefly model with your own styles and subjects.
• Create with confidence, knowing that Firefly generative AI models are trained on licensed content, such as Adobe Stock and public domain, copyright-expired content.

Learn about Adobe Firefly

Empower marketers to create on-brand campaign content.

GenStudio for Performance Marketing is a generative AI-first application for marketing and creative teams to quickly plan, create and activate omnichannel campaign content.

• Bring campaigns to market faster by generating enterprise-scale, production-ready content that’s customised and brand compliant.
• Make content more relevant by enabling teams to quickly refresh, personalise, localise and optimise it based on performance insights.
• Increase content efficiency using integrated approval workflows that let you easily activate creative assets within Adobe applications or through third-party publishers, including Google CM360, Google DV360 and Microsoft Advertising.

Learn about GenStudio for Performance Marketing

Boost productivity with AI Assistants.

AI Assistants provide an easy-to-use, question and answer experience to help you to work more efficiently and foster continuous learning — whether it’s resolving workflow issues, tracking journeys or uncovering customer insights.

• Enhance decision making with timely, data-driven suggestions for next actions or follow-up queries.
• Save time with tailored product guidance and one-click document summaries.
• Empower marketing and data teams to quickly explore data and generate insights — all protected by enforced user permissions.

Learn about:
AI Assistant in Adobe Experience Platform
AI Assistant in Adobe Workfront
AI Assistant in Adobe Acrobat

Tap into embedded generative AI in other Experience Cloud products.

Generative AI in Experience Cloud applications is redefining what’s possible in customer experience orchestration and personalisation at scale.

• Create exceptional experiences that align with your brand at speed and scale.
• Optimise the ideation, design and delivery of campaigns and customer experiences with AI-powered workflows and journeys.
• Power data-driven decision-making with advanced content and customer insights using natural language and a conversational interface.
• Leverage the generative AI capabilities in Adobe Journey Optimizer B2B Edition, Adobe Experience Manager Sites, Adobe Marketo Engage and Adobe Dynamic Chat to create content variations and provide additional sales intelligence.