ADOBE ANALYTICS

Analytics that give you actionable insights. Not just canned reports.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more.
 

Benefits of Adobe Analytics

  • Attribution is key.
    We open the door to better decision-making. Use powerful attribution from paid, owned, and earned media to see behind each conversion and invest accordingly.

Want to integrate even more data sources at enterprise scale? Customer Journey Analytics gives you the most complete analytics ecosystem.

Analytics make it personal.

Get the insights to deliver personalized experiences at scale. Adobe Analytics allows you to get real-time insights to find the deepest, most actionable views into helping your customers.

Learn why Gartner named us a Leader in digital experiences.

Gartner to name us a Leader for the fifth consecutive year in their 2022 Gartner Magic Quadrant for Digital Experience Platforms. Learn more in the full report.

BETTER TOGETHER

Adobe Analytics + Adobe Target.

Integrate your analytics, experimentation, and personalization tools so you can use your Adobe Analytics data as the single source of truth for A/B tests, personalization strategies, and the rest of your targeting.

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DER Touristik

DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.

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Changing perceptions about digital data drives better decisions, saves time, and improves effectiveness.