ADOBE WORKFRONT
Stop asking your inbox to project manage.
Packed inboxes and chat windows are not your team’s road to efficiency. Connect, collaborate, and simplify workflows using Adobe Workfront to launch campaigns and deliver personalized experiences at scale.
No matter your role, Workfront has your flow.
- Marketing
- IT & PMO
- Services
Marketing with strategy, not crossed fingers.
- Bring strategy to life. Define goals and map project requests against them, connect daily tasks to strategies, and boost productivity with a marketing system of record.
- Plan, prioritize, and iterate work. Compare project plans side by side, pick the best one, then adjust it on the fly as new data is added or market opportunities change.
- Make marketing work flow. Accelerate work with automations, templates, real-time reports, and marketing-focused Agile boards, as well as direct integrations with essential applications like Adobe Creative Cloud.
- Ensure compliance and brand standards. Use online reviewing to let stakeholders comment, request changes, and approve projects while maintaining an auditable record of change.
- Deliver campaign assets for activation. Modify existing assets to kick-start new campaigns and send them directly to Adobe Experience Manager for activation. Then measure asset effectiveness and replicate what’s working.
Maintain project management standards. No matter how big your org is.
- Align the business strategy. Define goals, build business cases, assess strategies. Then connect daily work to goals, all while shortening PMO response time.
- Deliver impact. Create project plans aligned with strategies, compare alternative scenarios, vet requests against priorities, and truly understand capacity, timelines, and trade-offs.
- Streamline delivery. Accelerate execution with automations, templates, and real-time reporting, track progress to manage risk, and support multiple work methodologies, like Scrum and Kanban, in one application.
- Accelerate and audit approvals. Ensure standards and maintain an auditable record of changes with tools that let teams such as IT, design, product, legal, and management review, comment, and approve projects online.
- Stay on budget and on time. Vet processes against strategies and progress against goals, connect production to other enterprise applications for activation, and measure and evaluate project effectiveness to meet the definition of done.
Don’t just deliver. Exceed client expectations.
- Drive business results. Define goals and set business strategies, then evaluate client requests against them. Streamline internal and external collaboration to deliver faster, better results.
- Plan, prioritize, and iterate work. Create and compare project plans side by side to determine the best route, then let automations update plans and task assignments as clients’ needs shift.
- Automate processes. Accelerate campaigns with a centralized system of work, as well as automations, templates, and real-time updates. Use any work methodology you like, including Agile, Kanban, Scrum, Waterfall, and Gantt.
- Online reviews and approvals. Keep content compliant and on brand with collaborative online reviews that let internal and external stakeholders review, comment, and approve assets while maintaining an auditable record of changes
- Streamline asset creation and delivery. Use tools that measure asset effectiveness then reuse existing assets as a starting point for new campaigns. Approved asset can be sent directly to Adobe Experience Manager and other solutions for activation.
The latest innovations for Workfront.
Workfront continues to transform the way people plan, execute, and automate work.
- New planning capabilities allow you to model, connect, and view work for comprehensive visibility into the end-to-end marketing lifecycle. Learn more
- Leverage a seamless, unified review and approval experience with a new integration between Workfront and Adobe Frame.io. Learn more
- Get AI-powered capabilities to build briefs faster, accelerate project launches, streamline brand compliance, and maximize productivity using natural language. Learn more
Here’s how Adobe Workfront sets you up for success.
Cruise from goals to “Go!” — in one place.
Workfront makes your goals visible to all so your team can prioritize work, track progress, and measure results. And as your goals evolve, Workfront cascades information to teams executing work on the ground. The result? Greater alignment, focus, and speed reaching success.
See all your resources. Align them. Then roll.
See your projects, goals, and team capacity in one place. Workfront gives you visual resource tools and powerful automations that let you easily analyze requests against priorities, balance workloads, and identify the best team members for every job.
Manage great work at any scale.
With centralized intake and visibility into work in progress — as well as templates and automated workflows that standardize best practices — you can boost capacity and deliver great work at scale.
Use actual, boundary-less collaboration.
Workfront brings collaboration into the applications where work is done, like Adobe Creative Cloud. It also has online reviewing tools that make stakeholder approvals a snap and out-of-the-box support for a variety of collaborative work methodologies like Agile, Kanban, Scrum, and more.
Better together.
Workfront + Adobe Experience Cloud
Get content from ideation to deployment faster with a seamless content supply chain. Integrate Workfront with Adobe Experience Cloud and Adobe Creative Cloud to give teams end-to-end visibility, connected workflows, and AI-powered automations.
Workfront + Adobe Marketo Engage
Get your B2B campaigns from ideation to market in nearly half the time. Connect Workfront with Marketo Engage and take advantage of robust automations, enterprise-wide visibility into performance, streamlined intake, and optimized workflows.
See who’s working smarter — not harder — with Adobe Workfront.
https://main--bacom--adobecom.hlx.page/assets/icons/products/workfront/jll.svg | JLL
260% increase in output
https://main--bacom--adobecom.hlx.page/assets/icons/products/workfront/tmobile.svg | Tmobile
Save over $2 million
“With the new tools and empowerment, we’re able to have a single source of truth that the entire organization can work from. Putting information in people’s hands helps to inspire them to do the best work of their career.”
Peter DeLuca, Chief Creative Officer, T-Mobile
Check out these additional resources.
https://main--bacom--adobecom.hlx.page/fragments/products/cards/workfront
Questions? We have answers.
Agile project management is an incremental and non-linear approach to project management. It focuses on breaking down large projects into more manageable tasks that are completed in short iterations throughout the project life cycle.
The four core principles of agile project management are:
- Individuals and interactions over processes and tools
- Working software over comprehensive documentation
- Customer collaboration over contract negotiation
- Responding to change over following a plan
