Compare Adobe Experience Manager Sites to other content management systems.


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Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a row.

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Here’s how Experience Manager Sites stacks up.


What Adobe offers

What others offer

Ease of authoring
In-context authoring for both traditional and headless approaches so authors can easily edit and update experiences in any environment. In addition, authors have rich flexibility (e.g., segment-based personalization, content reuse, multi-site management, translation, workflow management, and responsive preview) in one centralized interface.
Multiple, disjointed user interfaces or none at all. Although some platforms allow authors to reuse content, their processes could be further streamlined.
Omnichannel content delivery

Headless tools that help developers quickly build and deliver across any channel while giving marketers the ability to preview and edit experiences. This allows brands to scale effortlessly and extend easily with an extensibility framework.

A hybrid architecture gives the flexibility to manage traditional web and single-page apps and deliver content through APIs to emerging channels, such as native apps and IoT devices.

Although some vendors offer omnichannel content delivery with headless APIs, there is restricted marketing flexibility to create, preview, and edit experiences in context, resulting in inefficiencies. In addition, as a limited solution, many come with the burden of integrating with other key solutions, such as digital asset management, analytics, and personalization tools.
Effective personalization
A best-in-class toolkit that addresses basic needs and can also scale using AI and machine learning features to support dynamic, context-based personalization. Tools to help you unify data from first-, second-, and third-party sources so you can understand customer behavior and deliver the most relevant content.
Limited personalization based on pre-defined segments, delivered natively or through third-party integrations, and a limited ability to scale when delivering dynamic content tailored to a specific context or customer journey stage.
Cloud agility
A cloud-native service that’s always on. That means no downtime for maintenance, updates, or patches — it’s always current with the latest features, is scalable based on traffic patterns, and is always learning to ensure optimal performance. Cloud services also give developers the agility to quickly test, iterate, and roll out new experiences.
Generic cloud services and support that lack the resources to ensure high availability, scalability, or adaptability of their applications.
Native integrations with Adobe Creative Cloud and Adobe Experience Cloud offer industry-leading solutions across digital experience management. In addition, our extensibility framework allows you to easily integrate third party apps and build best-in-class content supply chain to fast track workflows from design to delivery.
Tools for effective experience management are limited, including those for design, asset management, and analytics. In addition, many require third-party tools to fill gaps in workflow, resulting in complex and costly work to integrate these services.
Total cost of ownership
Ownership costs stay low. Experience Manager Sites gives you production-ready yet configurable components, success-driven best practices, and access to the latest features without costly upgrades. It’s a unified solution that eliminates the risks and costs of integrating technologies and has a simple usage-based pricing model that provides flexibility and predictability as your business grows.
Some may offer out-of-box web components — but these are often incompatible when new versions are released, which can lead to high upgrade costs. Most require third-party integrations to common digital experience technology stacks, leading to increased integration costs and upgrade risks. Additionally, as your business grows, the costs often go up with instance-based selling — making content development even more expensive.