A: Business intelligence has already evolved quite a bit and is continuing to evolve. A lot of companies are starting to dip their toes into self-service BI, which has now become modern BI. Adobe has been at the forefront of self-service BI implementation, using self-service BI in journey analytics solutions.
Besides self-service BI, it’s anticipated that BI will combine with artificial intelligence, so that
you can have a full spectrum of reporting, with descriptive, diagnostic, predictive, and prescriptive types of solutions.
The interactive nature of self-serve BI is really critical. This means, going forward, that the lines between BI and augmented analytics are also going to blur even more. Adobe has already made considerable leaps in this direction, but this will probably be the standard for the future: the ability to do things like interactively pivot, ask new questions, run analytics, visualizations, path analysis, and flow analysis on omni-channel data. You’ll be able to look at the entire customer experience in relation to your business performance in real time and ask the questions that you need to in order to know what’s working and what needs improvement.