A: There are many types of businesses and industries where push notifications could be beneficial.
Travel and hospitality businesses make great use of push notifications. For example, say you’re leaving on a business trip later this afternoon and your flight is delayed or your gate has changed, but you don’t realize it yet. If you have your airline app installed, you could get a push notification from your airline announcing that important information has changed on your flight itinerary. Clicking the notification opens the app and brings you to a window with highlighted updates.
Or, say you’ve made it to your destination, and you’re on your way to your hotel. If you have the hotel app installed, you could receive a push notification that your room is ready.
Referring back to the banking example, organizations in the banking industry can use push notifications to keep their patrons informed about potential fraud, new deposits into their accounts, and unusual purchases.
From a retail perspective, your favorite retail apps can notify you about things from order shipping, to sales, to special offers.
These are only major industries that would benefit from push notifications. But any company with an app would most likely benefit from using push notifications.