Preference Centres

Set up preference centres to make adjustments based on your customers’ interests and preferences. This helps you to enrich customer profiles and manage contact fatigue.

Embrace your customers — and what they want.

Your customers have increasing control over how, when and where they interact with your brand. You want to be able to embrace this flexibility to boost engagement and drive better business results.

With preference centres in Adobe Campaign, you can track which products or topics interest your customers, which messages they want to receive, how often they want to receive them and through which channels.

See what makes it work.

Preference management
Adjust to what your customers are interested in by understanding how they engage with your brand and then match your outreach to their preferences.

Advanced filtering
Let your customers set filters and fine-tune the frequency and channel for each type of message you send.

Targeted segmentation
Enrich customer profiles to customise and target your marketing communications and to reduce email fatigue by controlling how many messages someone receives within a set period of time.

Learn more about preference centres in Adobe Campaign.

Discover subscription management tools.

Go to our documentation to learn how to manage subscriptions by creating and promoting a service.

Read more in our Campaign documentation

Navigate customer email preferences.

Get tips on how to design an effective preference centre in our Adobe blog.

Read the Adobe blog

See related features.

Offer management

Create a rules-based offer catalogue. You can manage offers by weights or priorities and cap how many times customers see a specific offer.

Campaign reporting

Campaign reporting lets you to report on aggregate data relating to all of your outreach efforts, including emails, SMS and push notifications, social media and even direct mail.

Campaign management

Design, execute and personalise your marketing across channels, while improving customer experiences on every device and touchpoint.

Let’s talk about what Adobe Campaign can do for your business.