Adobe Experience Manager Assets Use Case
Pull insights to understand the impact of your marketing efforts — from production through activation.
Adobe Experience Manager Assets gives you granular insights into asset usage to understand what resonates with your customers — so your teams can make better decisions on which assets work best.
Analyse usage of assets, so you know which assets can generate more engagement. These insights let marketers make informed decisions on updates and optimisations that can improve asset performance and drive greater customer engagement.
Spend less time, money and effort creating new content by making greater use of what’s already in the digital asset management system (DAM). With Experience Manager Assets, marketers can understand the usage and delivery of assets, so you can pinpoint opportunities to reuse or remix existing content.
With asset insights, marketers can understand how assets are used and delivered to channels, so you can determine what content resonates with customers. These insights can be shared with creative and marketing teams to shape future content production strategies, prioritise asset creation and reduce content waste.
Uses data to determine which content resonates with customers to drive engagement.
Saves time and money by leveraging insights to understand asset usage and prioritise production.
Centralised access to over 23,000 assets available in 33 languages and improved content reuse.
Content as a Service v3 - experience-manager-assets - Tuesday, 10 December 2024 at 15.08
