Automated offers
Automate large-scale testing and experimentation with multiple machine-learning methods, powered by Adobe Sensei, to identify the best-performing offer for each visitor.
Features
Enterprise Governance
Maintain control of who has access to what while still giving individuals and teams the appropriate permissions to create powerful personalised experiences.
Multiple apps, teams and countries. One simple place to govern it all.
Your brand is complex. Teams are cross-functional, fluid and dispersed. This makes it complicated to ensure that each team member has access only to the property or data they are allowed and need to access.
Enterprise governance in Adobe Target allows you to build teams that work exactly how you do while ensuring access to company properties and data is appropriate for each user’s role. Deploy permission controls by device, channel, country, brand and more. For instance, give your mobile product and development teams free rein over their app without giving them control of your main marketing website. Or, let your creative agency personalise a single landing page without giving them broader insight into your Adobe Target actions and data. With this level of granular control, your teams can execute powerful, personalised experiences without sacrificing critical governance.
See what makes it work.
Access Levels
Let team members wear the right hat — observer, editor or approver — for each workspace based on access needed. Permissions are easily managed within Adobe Experience Cloud or the enterprise permissions API.
Flexible Workspaces
Create workspaces any time for any team. Start by separately assigning each member access and then assign the team to the property.
Business-Aligned Properties
Define properties according to how your business works. This can be by domain, mobile channel, country, language or brand — whatever works best for you.
Many Teams, Zero Conflicts
Expand your personalisation programme across the entire organisation without worry. Gated access to properties and workspaces ensures teams run activities together conflict-free.
Learn More about Enterprise Governance in Adobe Target.
Perfect your permission controls.
With a variety of ways to define who has what access to what properties, you’ll always have the right level of control.
Workspaces that work the way you do.
See how to create workspaces that let you grant access to data and properties according to the way your teams work.
See related features
Behavioural targeting
Target based on behaviour like previous visit patterns, product interests, searches, purchases, campaign exposure and campaign responses, as well as if a visitor is a new or return visitor or if they’re a prospect or already a customer. Use this information to launch more effective campaigns.
Rules-based personalisation
Tailor experiences based on browser or device type, brand affinity, whether visitors are new or returning or any existing profile data you have at your disposal. Build your own rules to drive personalisation across different touchpoints.