Founded more than 155 years ago, Bank of New Zealand is one of New Zealand’s largest banks and employs more than 5,500 people across the country.
Ian Hulme, Head of Digital Marketing at Bank of New Zealand heads up a hugely ambitious marketing team, but the team was challenged in its capacity to do innovative work. Mindful of creating headspace for his team and setting aside time for creative ventures, Hulme knew the answer was an exemplary marketing technology platform.
Hulme’s goal was to make it easier not only for his team to demonstrate revenue growth to senior management, but also to free up his team to focus on better understanding their customers.
To solve this challenge, Bank of New Zealand’s marketing team decided to implement an engagement platform, to enable data-led marketing programmes and drive revenue growth for the organisation.