Personalised Media

Use one master file to adapt, compose and deliver dynamic experiences with speed and impact. Then enhance these experiences by adding clickable hotspots that link to rich experiences, like maps or product pop-ups.


It’s time to get personal.

Your customers expect a relevant and customised experience that is consistent across every platform and device. If you don’t deliver, you risk customer loyalty and retention. The challenge is doing it efficiently, so you capture their attention before they move on.

With Personalised Media, you can use one master file to quickly adapt, compose and deliver dynamic experiences with speed and impact, ensuring all of your content is relevant, responsive and engaging. You can also create an online visualisation tool so customers can see different options for colours, patterns and more, customising your products in real time.

See what makes it work.

Media personalisation
Define, test and preview content variations and create dynamic media URLs. Modify layer content and properties on your page with dynamic media URL commands.

Hotspot functionality
Enhance channel-agnostic interactions by adding clickable hotspots to assets that link to rich experiences, such as maps or product information pop-ups.

Product personalisation
Help customers customise product options on your sites and apps. This lowers sampling, photography and production costs, improves the product design process, and reduces time to market.

Learn more about personalised media in Adobe Experience Manager.

Deliver more personalised experiences.

See how Adobe Experience Manager Assets helps you to increase personalisation for increased customer satisfaction. 

Watch now

Learn from others’ success.

Discover how furniture retailer, Room and Board, used personalised media to increase revenue.

Read customer story

See related features.

Smart crop

Eliminate tedious editing with smart crop, which automatically crops the focal point in an image — and with AI powered by Adobe Sensei, generate high-quality swatches from images.

Dynamic media

Manage and publish dynamic digital experiences with our unique framework of components that allow you to customise and deliver interactive, multimedia experiences across devices.

Experience fragment management

Re-use channel-agnostic interactive experiences consistently across screens by using dynamic media capabilities to supercharge experiences fragments from Experience Manager Sites.

Let’s talk about what Adobe Experience Manager Assets can do for your business.

Let’s talk about what Adobe Experience Manager Assets can do for your business.