AI Services powered by Adobe Sensei
Deliver more, do less with AI built for customer experience.
Adobe lives and breathes customer experience so we built AI directly into Adobe Experience Cloud applications to give marketers the insights and tools they need to create, deliver and scale the experiences customers crave.
Making customer experience easier for marketers.
When we set out to build our AI, we looked at ways to free marketers to do their best work. That meant giving them more insights, tools — and even more time — to optimise the customer experience. Our AI capabilities do the heavy lifting to connect data, automate workflows and help teams plan, measure and predict customer engagement.
Natively embedded AI
Reduce dependencies on data science teams and streamlines AI-driven workflows.
Content scalability
Create and iterate dynamic content and automate time-consuming workflows.
Actionable insights from data
Better understand customers’ interests and needs and personalise experiences to the right audiences.
Patented data privacy tools
Give teams the insights they need while ensuring customer preferences and regulatory policies.
Global research leader at Omdia discusses the impact of embedded AI in creating personalised customer experience at scale.
Smarter workflows. Better results.
Powered by Adobe Sensei, purpose-built AI makes it possible for marketers to conquer the impossible — meeting customers where they are with a thoughtful experience to keep them coming back. Here’s how AI in Adobe Experience Cloud helps teams predict customer behaviour, measure the impact of campaigns and ensure a better return on every marketing investment.
DATA AND INSIGHTS
Let AI mine the data and deliver insights.
Tracking every digital interaction is impossible. Use AI to cut through the noise by surfacing the right insights to know what to deliver, understand what’s working and quickly activate campaigns with a higher chance of conversion.
Advanced marketing measurements. Quantify the incremental impact of all marketing activities across business and campaign goals and effectively forecast, plan and optimise return on marketing investments.
Deep customer insights. Discover unique insights at the individual level to improve audience segmentation to better personalise and activate across hundreds of destinations with AI capabilities in Real-Time CDP.
AI-powered analytics. Get a closer look at your customers and understand the cause and effect of moves along the customer journey with Customer Journey Analytics.
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CONTENT AND COLLABORATION
Content, collaboration and smart commerce.
AI-driven content intelligence lets you streamline cross-team content workflows, repurpose top-engaged content and deliver impactful personalised experiences that inspire action.
Sophisticated asset intelligence. Reduce manual metadata entry with AI-fuelled tagging technology that learns relevant keywords and brand attributes to make searching your site easier in AEM Assets.
Personalised commerce experiences. AI-driven product recommendations and live search results, as well as real-time views of your customers’ search behaviours let you deliver relevant shopping experiences that improve conversion and retention in Adobe Commerce.
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CUSTOMER JOURNEYS
Optimise customer experiences with AI.
From email campaigns to social polls, Adobe’s advanced predictive insights let you design end-to-end journeys based on customer behaviours and engagement preferences. AI helps you to find and target high-value customers, retain existing ones and optimise experience delivery to improve campaign ROI.
B2B predictive lead and account scoring. AI capabilities in Adobe Real-Time CDP predict how leads and accounts will likely move through the buyer journey, helping B2B marketers focus on the right prospects.
Robust marketing automation. Embedded AI in Adobe Marketo Engage helps your marketing teams instantly connect, inspire and retain customers through advanced lead nurtures and content trigger features.
Expedited testing. Embedded smart features make your life easier in Adobe Target, with AI-driven guidance on the right experience and optimising delivery for every individual customer — no matter where in the journey.
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“We’ve learnt that customers in the propensity score range of 90 to 100 converted three times higher than average — that’s a 3x higher conversion rate.”
Steve Schultz, Head of Marketing Technology, Esri
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