Multi-channel marketing requires constant measurement and continual optimisation. Use the checklist in Measuring and perfecting your cross-channel strategy to see which tools can help you to improve engagement, personalisation, attribution and more.
FEATURES
Cross-channel engagement
Co-ordinate across multiple native, online and off-line channels to keep your customers engaged no matter when and where they interact.
Get more engagement throughout complex customer journeys.
Throughout their journey, customers bounce from channel to channel. Despite their unpredictable nature, they demand highly personalised, responsive content at every touch point. Meeting customers where they want to be met is a crucial factor in creating an enjoyable, personalised experience that engages and converts.
Managing cross-channel marketing through Adobe Marketo Engage lets you co-ordinate campaigns from a centralised hub. It allows you to easily set up triggers to launch the next, most relevant piece of content to a customer who attended an event, opened an email, searched for a key piece of information or shared a piece of content on their social media feed. No matter where each customer is on their journey, Marketo Engage ensures that you deliver the right message.
Experience Marketo Engage in action in this interactive product tour.
See what makes this feature work.
Email marketing
- Create personalised emails in minutes using proven templates, responsive designs and a user-friendly editor.
- Use artificial intelligence (AI) and dynamic content to automatically update messaging with each engagement.
- Built-in audience and activity listening tools automate real-time delivery in response to a customer’s actions.
Mobile push notifications
- Automate in-app messages based on an individual’s contextual actions and current location.
- Listen for flagged behaviours across devices, notifications, apps and marketing channels to guide your strategy.
- Get insights from vital statistics across all your apps such as push engagements, app opens, app install and much more.
Paid media
- Sync audiences natively across ad networks to re-target anonymous and known site visitors with personalised ads.
- Integrate lead gen ad forms to automatically ingest submitted data and trigger email and nurture programmes.
- Automatically upload off-line marketing conversion data back to paid media tools to optimise ad spend.
SMS messaging
- Manage SMS engagement by segmenting opt-in audiences and triggering personalised, behaviour-based text messages.
- Built-in compliance management lets buyers continue the journey on their channel of choice.
- See who is engaging with your messages and measure the effectiveness of your SMS campaigns.
Social media
- Quickly launch sweepstakes, referral campaigns and other native social-first campaigns.
- Gather prospects’ information through social ad form fills.
- Use dashboards to see an overview of your entire social funnel, what content is converting your targeted audience and how assets are being shared.
Web campaigns
- Test multiple campaign types in real time to quickly understand what converts your visitors at a higher rate.
- Personalise for higher conversion with demographic, geographic and behavioural data and full customer profiles.
Conversational marketing
- Automate personalised chat conversations based on lead and account data to accelerate qualification and lead velocity.
- Streamline co-ordination with sales teams by allowing site visitors to immediately view sales calendars and book meetings with reps.
- Integrate automated chat into your larger cross-channel marketing automation strategy to trigger external engagement and internal workflows based on chat behaviour.
Landing pages and forms
- Create and test landing pages that dynamically personalise messaging and content based on known and anonymous site visitors.
- Hit the ground running with fully responsive design templates, forms and drag-and-drop editing tools to ensure the same personalisation as your emails.
- Leverage a single form across multiple landing pages along with progressive profiling to save time and optimise form fills.
Search engine optimisation
- Analyse how you and your competitors currently rank for important keywords in an easy way.
- Discover new recommended keywords and backlink opportunities relevant to your existing SEO strategy.
- Optimise your web pages based on intelligent suggestions and level of affect to improve search ranking.
Intelligent cross-channel nurturing
- Engage and nurture individual customer relationships over long periods of time.
- Prioritise the right content and set the right cadence across nurture streams based on how you want to qualify each lead in each stream.
- Set customised transition rules to advance your leads across streams based on customised rules, activity or inactivity.
Event & Webinar Marketing
- Create, manage and automate all your online and off-line events to scale the entire process including planning, set-up, engagement and measurement before, during, and after each event.
- Incorporate data from Marketo Engage engagement channels along with data from prebuilt third-party event partner integrations through Adobe Exchange to automate activity and workflows and engage customers during events.
- Streamline your in-person event check-in process using integrated mobile applications for iOS & Android to physically collect real-time event data as your attendees arrive.
Interactive Webinars
- Set-up, deliver and host engaging webinar sessions in a matter of minutes using built-in, end-to-end virtual event marketing capabilities in combination with Marketo Engage’s industry-leading automaton engine.
- Interact with webinar attendees using polls, Q&A, surveys, hand-raising, chat and content downloads to maximise engagement and collect more than just registration and attendance data.
- Act on the rich webinar activity data in a matter of minutes to quickly personalise content, trigger follow-up nurture programmes, influence lead and account scores and update audience segments for timely follow-up engagement.
Learn more about cross-channel engagement in Marketo Engage.
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