Adobe Resource Centre

Top customer experience initiatives for CIOs in 2025.

Check out the Adobe 2025 AI and Digital Trends findings to learn how CIOs are driving transformation and delivering on customer experience expectations.

2025 AI and Digital Trends in Customer Engagement.

Consumers want consistent experiences delivered in real time. Discover how AI-powered personalisation and predictive analytics are helping businesses drive growth by creating con…

2025 AI and Digital Trends in Data and Insights.

Better data management fuels engagement, growth and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers.

The 2025 AI and Digital Trends report reveals the latest industry shifts.

Learn how organisations are using connected data and AI to redefine how they connect with customers, streamline operations and drive innovation.

The top customer experience initiatives for CMOs in 2025.

Explore the trends shaping the future of marketing. Discover how CMOs are taking initiative to transform their organisations and redefine customer experiences.

Adobe Real-Time CDP Collaboration use case guide for brands.

Learn how Adobe Real-Time Customer Data Platform Collaboration can help you to run better prospecting and retargeting campaigns with publishers.

How Adobe meets content demand with generative AI.

Learn how Adobe used generative AI to increase CTR by 57%, speed content creation and boost ROI — while building a powerful new application in the process.

Smarter collaboration starts with first-party audience data.

Seamless collaboration, strong campaigns. Discover how Real-Time Customer Data Platform Collaboration empowers publishers to scale revenue and get discovered by brands.

Drive growth with an all-in-one checkout solution.

Learn how Payment Services for Adobe Commerce boosts sales with personalised checkout experiences, increased payment methods and better fraud protection.