Setting the foundation for high content velocity with Adobe Experience Manager Assets

Summary

With the sudden and drastic shift to digital channels due to the pandemic, many brands across the globe have been forced to significantly accelerate their digital transformation initiatives to be able to continue to engage and serve their customer-base as well as to acquire new customers in this new normal. More than ever, brands must be able to quickly and efficiently churn out experiences that are not only relevant to the prospect or customer, but also in context to the ever-changing situation on the ground during these uncertain times.  But to deliver experiences at high velocity requires a sound foundation for your digital assets – the building blocks of experiences.