Adobe Advertising Cloud and General Data Protection Regulation (GDPR)
Identified or identifiable person in the EU (e.g., consumer, website visitor).
Party that determines the purposes and means of collecting and processing personal data on the Data Subject (e.g., brand, advertiser, publisher).
Party that processes personal data on behalf of a Data Controller (e.g., DSP, SSP, DMP).
Adobe already meets or is implementing our obligations as a Data Processor. As a Data Processor, we are working toward a single unified service for all Adobe Experience Cloud solutions.
GDPR Workflow with Adobe Advertising Cloud
Data Controllers (advertisers) will be required to provide Data Subjects (consumers/viewers) with the ability to access, correct and delete their personal data being collected.
Data Subject sees an ad from a Data Controller.
Data Subject goes to advertiser’s site to request access to data collected.
Upon receiving a request from a Data Controller, Adobe Experience Cloud compiles data from Advertising Cloud, and Advertising Cloud takes action on correction and delete requests if required.
Adobe Experience Cloud makes all personal data on Data Subject available to Data Controller to compile with data from other partners.
Adobe and GDPR.
See how we’re helping brands get GDPR-ready across our solutions.