ADOBE  ANALYTICS

Data can come from anywhere. Insights come from Adobe.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more.

A virtual event April 27–28.

Superstars and Super Sessions you can't miss.

Discover best practices and learn from top brands during two days of keynotes, sessions, and sneak peeks.

The Digital Experience Conference

Explore the future of customer experience.

Discover the latest innovations and best practices.

A virtual event 27–28 April.

Expand your genius.

Learn how to push the limits of customer experience in more than 200 breakout sessions.

Benefits

Start with web analytics.
Use award-winning tools to turn vast streams of web data into insights that everyone can act on.

Marketing analytics does more.

Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.

Attribution is key.

Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.

Predictive analytics brings it home.

Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

product tour video
product tour video
Watch the 2 minute product tour
Forrester

Adobe Analytics achieves a 224% ROI.

According to Forrester, Adobe Analytics offers you the chance to get triple-digit ROI.

Real insights require real investment.

How paying for digital analytics pays off.

Learn how Adobe can help you deliver great digital experiences

Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.

Say hello to a Leader in customer analytics functionality.

Leading customer journey analytics that in our opinion take Adobe analytical functionality to another level. Read The Forrester Wave: Customer Analytics Technologies, Q3 2020 to see how our advanced capabilities help improve digital experiences.

How we're different

Success stories

DER Touristik

DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.

RS

Changing perceptions about digital data drives better decisions, saves time, and improves effectiveness.

See a real boost where it really matters: Over 200% ROI. 

With our leading audience management and analytics tools, businesses worldwide are finding that greater than 200% ROI is within reach. In fact, they’re achieving much more — including increased site visits, order value, upsells to top-tier accounts, and cash flow. Get a snapshot from The Total Economic Impact™ of Adobe Analytics & Adobe Audience Manager, a commissioned study conducted by Forrester Consulting on behalf of Adobe.

See how Advertising Cloud is GDPR-ready.


Let's talk about what Adobe Analytics can do for your business.