Reduce the risks of data management with patented tools that let you classify, manage, and enforce the who, what, and how data gets used across the enterprise.
- Take charge of who can access and use what data with administrative and access controls.
- Create data usage and consent policies tied to marketing actions and enforce them downstream, from segmentation to activation, with our patented Data Usage and Labeling framework.
- Stay compliant with data usage policies and enforce data minimization practices by removing data that is no longer directly relevant and necessary.
- Use activity audit-supported workflows as well as self-service audit logs for accountability and visibility around activities in the system.