Adobe Real-Time CDP Features
Real-Time CDP has the industry's leading enterprise data security and privacy tools so you can build customer trust and protect one of your most important assets — your data.
Create, manage, and enforce data usage policies with labeling, cataloging, and out-of-the-box templates that can be customized to fit your brand's needs.
Prevent users from activating sensitive data with clear policies that are enforced in-system.
Give team members detailed information about where data is sourced and its associated policies by viewing the lineage before activating audiences.
Help teams honor customer preferences for consent and data privacy using both an API and marketer-friendly user interface.
For healthcare brands that need to follow HIPAA guidelines in the United States, the Healthcare Shield add-on for Real-Time CDP is a set of innovative new features and enhancements that empower you to uphold consumer privacy and govern customer data at scale.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
Adobe Real-Time CDP brings everyone together under one data governance platform, letting marketing and IT teams easily set rules, permissions, and data labels across the business.
Yes, Adobe Real-Time CDP is designed to evolve with changing privacy regulations and shifting enterprise martech stacks, ensuring organizations maintain compliance and adaptability.
Unlike manual compliance tools, Adobe Real-Time CDP provides real-time, automated enforcement that continuously monitors data usage and user actions for violations.
Adobe Real-Time CDP’s Healthcare Shield is built to meet the nuanced privacy standards and security obligations faced by healthcare organizations. It enables HIPAA-compliance through:
