One-click personalization
Tap into powerful AI — using one click to activate testing and personalization — to find the best-performing experience for each visitor.
Features
Automated offers
Automate large-scale testing and experimentation with multiple machine-learning methods, powered by Adobe Sensei, to identify the best-performing offer for each visitor.
Powerful personalization. Fueled by AI.
Every site visitor is unique — and every visitor wants to be engaged and activated on their terms. But with traditional rules-based targeting, it’s impossible to deliver meaningful experiences, especially at a large scale.
By tapping the power of machine learning with Adobe Sensei, automated offers in Adobe Target help brands create the ideal personalized customer experience every time, to every customer, no matter how big your audience base is. Target also uses artificial intelligence to help you see and compare how your offers are performing so you can determine which one works the best for each visitor — and then deliver a spot-on experience that compels them to take action.
See what makes it work.
AI-driven offer delivery
Let the algorithm discover and deliver the offer that resonates most with each visitor every time.
Personalization at scale
Personalize from tens, hundreds, or thousands of offers on your web, mobile app, email, or any other Internet-connected devices.
Flexible traffic allocation
Choose the best traffic allocation that works for your goal. You could evaluate personalization algorithms, maximize the personalization traffic, or set the traffic manually.
Open personalization model
Offline data, such as CRM information or customer propensity scores, can be incredibly valuable when building personalization models.
Personalization insights reports
Adobe Target demystifies AI and lets it work for you. Our automated segments report shows how different automated segments defined by personalization models in Target responded to the offers or experiences in the activity. In addition, our model attribute ranking report shows the top 100 attributes that influenced the model and their relative importance.
Learn more about automated offers in Adobe Target.
Automated personalization that delivers.
Dig deeper into the details of automated personalization on this Target Help page.
A marketer's guide to AI-driven personalization.
Make real-time personalization practical and exceed customer expectations.
See related features
A/B testing
A/B test your whole experience, including images, copy, UI, and more, to find the winning experience. The rigorous testing approach in Target is designed to test multiple variations across web, mobile app, IoT, and more on both the client and server sides.
Multi-armed bandit testing
Automatically allocate traffic to the most successful experience earlier for increased conversion and revenue.