ADOBE ANALYTICS
Analytics that give you actionable insights. Not just canned reports.
Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences.
Learn how to prioritise your analytics capabilities to deliver customised content and seamless experiences in the 2023 Digital Trends: Data Insights and Audiences in Focus report.
Benefits of Adobe Analytics
- Start with web analytics.
We give you faster results. Collect streaming web data thanks to the power of Adobe Experience Platform for faster analysis and insights everyone can immediately act on.
- Marketing analytics that does more.
We work across emerging digital channels, bringing data under one roof to get real-time insights based on a holistic view of your customer.
- Attribution is key.
We open the door to better decision-making. Use powerful attribution from paid, owned, and earned media to see behind each conversion and invest accordingly.
- Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning bring hidden opportunities and answers to everyone with the click of a button.
Want to integrate even more data sources at enterprise scale? Customer Journey Analytics gives you the most complete analytics ecosystem.
Analytics make it personal.
Get the insights to deliver personalized experiences at scale. Adobe Analytics allows you to get real-time insights to find the deepest, most actionable views into helping your customers.
Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a row.
BETTER TOGETHER
Adobe Analytics + Adobe Target.
Integrate your analytics, experimentation, and personalization tools so you can use your Adobe Analytics data as the single source of truth for A/B tests, personalization strategies, and the rest of your targeting.