Selecting a Customer Data Platform for Success
On-Demand webinar | 51 mins | Free of charge
EXPERIENCE MAKERS
DIGITAL LEADERS WEBINAR
Customer Data Platforms (CDPs) are essential to power great customer experiences. But with all the noise in the market about CDPs, it’s difficult to know where to focus and how to prepare for success.
Watch this webinar On-demand
In this session, you will:
- Get a better understanding of the value a CDP can provide, both in the short-term and longer-term
- Understand five key criteria to consider when evaluating technologies, and questions to ask as you consider different options
- See how Adobe Real-Time CDP brings data together into unified profiles with patented governance controls, builds rich audiences, and activates those audiences to destinations that deliver personalised customer experiences
- Understand steps you can take today to begin preparing for CDP success
Speakers
Gabbi Stubbs
Lead Product Marketing and Product Strategy for Data Management and AI & ML solutions,
Adobe
View Gabbi's LinkedIn Profile
Lead Product Marketing and Product Strategy for Data Management and AI & ML solutions,
Adobe
View Gabbi's LinkedIn Profile
title
Selecting a Customer Data Platform for Success
CardDescription
cardDate
altCardImageText
Personalisation with Precision
cardImage
original_entity_id
552d6fbb-a9dd-39bd-909d-1106a4f855f0
primaryTag
caas:content-type/webinar
Tags
caas:availability/on-demand, caas:content-type/webinar, caas:collection/dxresources, caas:products/adobe-real-time-cdp, caas:content-type/webinar