Selecting a Customer Data Platform for Success

On-Demand webinar | 51 mins | Free of charge



Customer Data Platforms (CDPs) are essential to power great customer experiences. But with all the noise in the market about CDPs, it’s difficult to know where to focus and how to prepare for success.

Watch this webinar On-demand
In this session, you will:
  • Get a better understanding of the value a CDP can provide, both in the short-term and longer-term
  • Understand five key criteria to consider when evaluating technologies, and questions to ask as you consider different options
  • See how Adobe Real-Time CDP brings data together into unified profiles with patented governance controls, builds rich audiences, and activates those audiences to destinations that deliver personalised customer experiences
  • Understand steps you can take today to begin preparing for CDP success


Rit Gandharv
Gabbi Stubbs
Lead Product Marketing and Product Strategy for Data Management and AI & ML solutions,
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Rit Gandharv
Ronald Li
Principal Solution Consultant,
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