Generative AI IN ADOBE EXPERIENCE CLOUD

Meet Adobe GenAI for business.

Adobe’s groundbreaking generative AI solutions — including the new AI Assistant — are revolutionizing digital experience productivity and performance. GenAI will enhance productivity and performance across all your Adobe Experience Cloud products.

Request demo

Adobe is leading the industry with generative AI.

Adobe is focused on delivering GenAI innovation across three dimensions: Exciting new generative AI-based solutions to revolutionize digital experiences, a new AI Assistant to enhance productivity, and reimagined Experience Cloud products with generative AI.

Use one product to unite and accelerate your content supply chain.

GenStudio for Performance Marketing is a generative AI-first product that lets marketing teams quickly plan, create, manage, activate across apps and publishers, and measure on-brand content.

  • Rapid content creation. Accelerate the ideation and development of marketing content for all channels in a generative-AI-first interface.
  • Manage your content. Seamlessly find, reuse, edit, and share content with the governance needed to meet enterprise operating standards.
  • Protect brand equity. Empower marketing teams to create their own content with built-in enterprise governance using AI and enterprise workflows.
  • Content activation. Seamlessly deploy creative assets natively within Adobe products or through third-party tools.
  • Act on data. Analyze content performance across channels, respond swiftly to insights, and automate future content generation.
  • Maintain campaigns. Create campaigns and seamlessly generate campaign-aligned content in a single application.

Questions? We have answers.

What is Adobe Sensei GenAI?

Sensei GenAI services use multiple large language models (LLMs) for brands to generate and modify text-based experiences. These services are anchored in Adobe Experience Platform (AEP), which unifies an organization’s data and content under a common language model. Using this rich data set, brands can train generative AI models on proprietary customer insights, customizing output for brand-specific use cases.

Does Adobe Sensei GenAI integrate with Adobe Experience Cloud products?

Yes. Adobe Sensei GenAI services are integrated across the Adobe Experience Cloud product portfolio. Sensei GenAI will help marketers and other customer experience teams boost their productivity without increasing their workloads.

To support use cases — from planning and asset creation to personalization and customer journey management — powerful new features will first be integrated within products including:

Teams will have full creative control to ensure content and experiences are on-brand, along with insights from Adobe to help them understand what resonates most with customers.

What is generative AI?

Generative AI is a type of artificial intelligence software that can be used to create content via algorithms. This content can include art and imagery, audio, video, code, text, and simulations. Generative AI models accomplish this by analyzing the vast amount of content available across the internet — or specific databases and platforms — to predict the "best fit" and create an output for a user-entered prompt.

How is generative AI used in marketing and customer experience?

Artificial intelligence (AI) and machine learning have been used for years to support use cases like anomaly detection, product recommendations, intelligent alerts, and segment creation to identify unique marketing insights and drive personalized customer experiences at scale.

With generative AI, brands can enhance performance and productivity by efficiently deriving insights, generating audiences, scaling the production of personalized content and boosting customer engagement through journey orchestration.

What Adobe products have generative AI capabilities?

There are several Adobe products that have an integrated generative AI, and we are continuing to work on getting more. Customers will find generative AI functionality throughout Adobe Experience Cloud including in Adobe Workfront, Adobe Experience Manager Sites, Adobe Journey Optimizer, Adobe Journey Optimizer B2B Edition, Adobe Real-Time CDP, Adobe Customer Journey Analytics, Adobe Marketo Engage and Adobe GenStudio for Performance Marketing.
background

Explore Adobe Sensei GenAI for yourself.

Request demo