Email testing
Design A/B email tests using up to three variants to determine the biggest customer impact*.* Then, preview what your email will look like on more than 70 web, mobile and email clients.
Features
AI-powered Emails
Powered by Adobe Sensei, Adobe Campaign analyses and predicts open rates, optimal send times and probable churn based on historical engagement metrics.
Make the most out of your data to increase customer engagement.
Inboxes are full of emails competing for customers’ attention and you ideally want to send an email with an appealing subject line at an appropriate time that compels customers to open your email. At the same time, you want to make sure you're not overwhelming your customers with too many communications.
To increase customer enagement, leverage Adobe Sensei to predict subject lines that could most resonate with your target audiece even before sending your emails. And Adobe Experience Platform provides extended capabilities to help you to predict the best send-time for each recipient to engage with your message. Adobe Campaign also enables you to intelligently filter customers who are predicted to opt out of your communications based on messaging patterns in the past.
See what makes it work.
Predictive Send-time Optimisation (NEW)
Adobe Campaign Predictive Send Time Optimisation, powered by Journey AI, predicts the best time to send emails to each individual in a campaign to maximise engagement rates and improve email campaign ROI.
Predictive Engagement Scoring (NEW)
Adobe Campaign Predictive Engagement Scoring powered by Journey AI, intelligently identifies customers preferred level of engagement to better target and personalise messages to increase conversions and retention.
Learn more about AI-powered emails in Adobe Campaign.
Magnify your open rates.
Learn how AI-powered emails lead to high engagement and delivery data in this article on our Adobe blog.
Increase personalisation, increase engagement.
Discover the many ways to personalise your email subject lines and build relationships with customers in our documentation.
Increase personalisation, increase engagement.
Discover the many ways to personalise your email subject lines and build relationships with customers in our documentation.
See related features.
Email testing
Triggered emails
Automate emails responses from Campaign or integrate with Adobe Analytics to trigger customised remarketing emails based on individual user actions.
Dynamic content
Deliver personalised content on a one-to-one basis based on the rules you set for each recipient.