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A digital asset transformed into an ad for various channels

Adobe Experience Manager Assets Use Case

Meet your ever-growing content demands.

Scale your content creation and deliver optimised experiences across any channel or screen.

Watch video | Watch Adobe Experience Manager Assets video

Manage millions of assets from a single, cloud-based solution.

Adobe Experience Manager Assets empowers collaboration among IT, creative and marketing teams to create personalised experiences quickly.

Remove content production bottlenecks.

Support dynamic, real-time content changes — both internally and externally. Experience Manager Assets lets teams easily manage, ingest, organise and find assets with rich media support, customisable metadata schemas and Smart Tags to help you to discover assets quickly. Additionally, governance tools make it easy to monitor and control asset usage, ensuring the right users deliver the right experiences to your customers.

Deliver optimised experiences across channels.

Simplify content delivery — for any channel or screen — with optimisation and delivery management features. Teams can tap into Dynamic Media, to automatically optimise assets for different channels based on the viewer’s Internet bandwidth, ensuring high-quality viewing and fast load times. Integration with Dynamic Media lets you connect to third-party systems, such as email, social, web and marketing campaign tools, empowering seamless content creation and delivery within Experience Manager Assets.

Automate production of personalised asset variations.

Let marketing and creative teams adaptively generate unlimited content variations to stay up to date with changing digital landscape and volume demands. With AI-powered features and tools such as the Experience Manager Assets Content Hub, content automation and Dynamic Media, teams can create new content or transform existing, brand-approved content variations for any channel, screen or location.

Best Buy

Reduced time spent on iconic launches by 83% with streamlined asset management and production processes.

Read more | Read more about Best Buy

Cox

Saved two months of work by automatically adapting content for different devices and Internet bandwidths.

Read more | Read more about Cox

Kyndryl

Uses Dynamic Media to scale production of asset variations for cross-channel delivery.

Read more | Read more about Kyndryl

Learn more about meeting content demands.

Content as a Service v3 - experience-manager-assets - Wednesday, January 15, 2025 at 10:42