Adobe Experience Platform Identity Service

Devices don’t buy products. People do.

Each day, you receive countless visits from customers seeking a relationship with your brand. With Adobe Experience Platform Identity Service, you can get to know the people behind the devices. Start recognising familiar customers across unfamiliar devices — so you can deliver personal experiences every time.


Really know your customers.
Look past a customer’s device and see how people are interacting with your brand.

Personalise for everyone, every time.
Recognise your customers across devices and deliver personalised experiences.

Make your ad spend more efficient.
Apply frequency caps that span all of a customer’s devices instead of just one.


Understanding the people behind devices.

Adobe Experience Platform Identity Service creates identity graphs that represent a database that holds customer profiles and the known identifiers that belong to individual consumers. Across a consumer’s journey, one or many personal identifiers may be associated with an individual. An identity graph is then used to target and personalise messages across user experiences.


Identity Service Private Graph

Gain a more complete view of the customer journey by maintaining complete control of the device graph. This way, you can build deep, rich profiles and close the attribution loop.
Anonymised PII
Take advantage of strong forms of identity like PII data that we gather in an anonymised fashion.
Add and Remove Channels
Choose stitching channels and platforms how and when you want, so you can engage the right customer with the right message at the right moment.
Use deterministic matching to recognise individuals on various devices with 100 per cent accuracy.
Build Consortiums
Share individual graph data across brands in your family to help strengthen individual graphs or create a broader graph that encompasses all brands.

More privacy with the same level of personalisation.

In some cases, a shared solution like a membership-based identity graph may not be the right fit for your brand. If this is the case and you’re focused only on your own first-party dataset, a private identity graph is the right fit for you.