Marketo Success Stories
“We went from a very traditional marketing organisation to a digital marketing team running an incredibly successful nine-touch nurture campaign. The immediate result was $1.1 billion in asset value contributed to the sales pipeline and help in closing deals representing more than $100 million of net new assets.”
Mark Dawson, Senior Manager, Demand Generation, Charles Schwab
By transitioning to digital tools, Charles Schwab was able to improve data integrity, inbound leads and web engagement. This has increased their sales pipeline and resulted in a 900 per cent increase in productivity and greater campaign efficiency.
“We wanted a marketing automation tool that was easy enough for an average Marketing Manager to understand and use. We did not want to have to demand the support of the IT Department.”
Stephen Yeo, European Marketing Director, Panasonic
With Marketo, Panasonic’s marketing team can do more with less. They’ve increased their marketing campaign output five-fold and expanded into new markets without any further investment or resources.
“Marketo has really helped us to achieve our vision. And that vision is moving away from a cost centre to a value centre.”
Alex MacAdam, Marketing Leader and Operations Specialist, Fujitsu
Transforming its business to focus on innovative technologies, Fujitsu wanted to develop more meaningful and personalised content. Marketo is helping them do just that - and customers are responding with greater engagement.