Together with Merkle, an award-winning Magento Global Elite Partner, and Digital River acting as the turnkey payment provider, ASUS was able to set up its digital presence in the EU within eight months.
After a round of discovery, Liao and Gary Chen, ASUS Project Manager, had a clear vision for what they wanted to achieve. “We essentially wanted to bring the offline experience right in front of our customers without them having to leave their homes,” says Liao. “Adobe Commerce, together with our partner, Merkle, gave us the tools we needed to deliver that experience.”
ASUS starts with a clean home page that takes customers through its most recent products and various promotional activities. Then, the company allows users to navigate and search the platform by filtering across various attributes, such as processor brands, solid state drive configurations, screen sizes, processor models, and more.
Once the users have zeroed-in on a product, the website serves up as much information as possible so that they can make an informed decision about their purchase. This includes rich descriptions that guide potential buyers through a given product’s design aesthetics, functional features, performance, and user experience. ASUS also lets them read reviews from other buyers and see related products. Finally, ASUS makes sure that users can choose their desired product configuration, their software bundles, warranty, and set up an instalment payment plan on the website – all the options they would have access to in a brick-and-mortar store.
Merkle supported the ASUS Taiwan headquarters in analyzing the various EU teams’ local requirements, including providing the Adobe Commerce resource strings for local translations by ASUS’ local business units.
ASUS uses the order management capability in Adobe Commerce to synchronize the e-commerce site and WMS to send and receive orders, inventory, cancellations, returns, and refunds, and make sure that the products reached their destinations in a timely manner.
Liao says, “We chose Adobe Commerce because it’s a powerful and flexible e-commerce platform that integrates with our existing ecosystem, such as our brand site, membership system, OMS platforms, financial reconciliation system, and payment solution.”