Before Linen House used Adobe Commerce, the team had limited control over site design and access to developers to help achieve their vision. It took their implementation six months to complete and took this redevelopment opportunity to redesign the look, feel and functionality of their sites.
“Our goal was to take ownership of our own digital destiny. We did not want to be locked down to a small number of external vendors for the development of our sites any more,” says Osman.
Product discoverability improved, which led to more product eyeballs and customers ﬁnding their products much easier.
A one-page checkout was implemented, which helped reduce checkout friction, leading to a 30% increase in conversion rates.
With their customer journey as a priority, Linen House made it easy for them to engage with its brand through loyalty programmes, easier access to customer service teams and improved integrations to back-end systems to reduce errors with order fulﬁlment.
“At Linen House we take pride in knowing that our products are the last thing our customers see and feel before drifting off and the ﬁrst thing that brings them into a new day,” says Osman. “Everything we design has an intimate connection to the families and homes they live in.”